Possibilities
and Perils
Beth Martin
In the late 80’s I was a student at the New School for Social
Research in New York pursuing a non-traditional degree
titled Art, Culture and Society and taking such courses as
the Blackness of Blackness, Art and Politics in Thatcher’s
England, History of American Radicalism, Human Rights
and the Politics of Violence in Latin America, and Sexuality
and Representation. I remember fondly spending class
time viewing and discussing such films as Tongues Untied,
Daughters of the Dust, Young Soul Rebels, and Sammy and
Rosie Get Laid. Those were the good old days when I had
the fantastic opportunity to explore the intersections of
gender, race, class, and, sexuality and how they are shaped
by media, art, and culture. For whatever reason, as a white,
middle class, and at the time heterosexually identified
woman, from a politically right-wing family, I was filled
with rage at social injustice and enamoured with the idea
of political art. The New School, a university shaped by the
commitment of artists and intellectuals, many of whom
were exiled from Europe during the rise of Hitler and
Mussolini, was the perfect place to be.
Now, over a decade and a half later, having been estranged
from my early passions for the role of art and culture
in social change, but still strongly committed to social
justice, I’ve found myself at the Films of Desire event and
very excited about the panel discussion ‘Films for Social
Interventions.’
Bishakha Datta, documentary filmmaker and writer, and
Joanna Kerr, former Executive Director of the Association
for Women’s Rights in Development (AWID) now
working independently, presented particularly salient
points regarding the role of film in social change. Having
been a feminist activist and member of AWID for many
years, I was looking forward to hearing Joanna, who has
contributed so much to the global movement for women’s
human rights. I had become disillusioned with the work
I had been doing for the past several years, primarily in
conflict-affected settings addressing war-related violence
against women, which can leave one feeling bleak about
the possibilities for positive social change.
I was equally intrigued by what I had learned about
Bishakha’s work as Program Director with Point of View,
an organisation that aims to promote women’s perspectives
through media, art and culture, particularly because of
my earlier interests in art, culture and social change. The
presentations by Bishakha and Joanna explored both the
possibilities as well as the challenges of using film for the
purpose of social interventions.
Joanna posed interesting questions: How does change
happen? What is the role of film in influencing change in
relations, actions and behaviours? She highlighted the fact
that several recent films have had tremendous impact in
both changing public opinion as well as policy at the national
and international levels. Fahrenheit 9/11 and An Inconvenient
Truth are perhaps the most notable in the global scope
of their impact. The Accused, which Joanna described as
highly contentious, depicted a graphic scene of Jodie Foster
being gang-raped in a bar. This film had a tremendous impact
in that people re-interrogated their understandings of
violence against women. Such films as Brokeback Mountain and
Transamerica 2 have created space for the mainstream
to, in an era inhospitable to gay rights, engage with
these issues. Despite these successes, she underscored
that film is often under-utilised by social movements with
organisations relying not only on two-dimensional media
such as the dreaded newsletter (which Joanna is on a mission
to eradicate!) but also, and perhaps worse, propaganda
which does not allow space for dialogue around issues and
results in compromised credibility.
As an example of how a social change organisation can
utilise digital media at a low cost, Joanna presented a short
digital film created by AWID about women’s visions for
the future to be presented at a conference of about 1800
feminist activists, most of whom were the talking heads of
organisations. The film, which was a dynamic series of brief
interview clips with and images of feminists worldwide,
was an example of how issues can be presented in an
engaging and thought-provoking way, rather than the usual
bland rhetoric of an activist on a soap box. The purpose of
the film was to provide an opportunity for voices, which
wouldn’t otherwise have the opportunity to be heard at
the event, to create debate through documentary film and
provide a structure for conference participants to engage
meaningfully with each other afterwards.
What an inspiration – as an activist, one does not need a
filmmaking degree to create affordable and effective
films for the purposes of communicating ideas and
promoting dialogue. Just as I was about to get lost in my
fantasies of going back in time – returning to past jobs, tearing
up all of the really crappy so-called behaviour change
communication materials we had struggled to create for
the purposes of eradicating(!) child marriage or domestic
violence – and putting digital video cameras in the hands of
the communities where we worked, and posing relevant
questions, Bishakha reminded us of some cautionary tales.
While roles, responsibilities and resulting intentions of
social workers or rights activists and filmmakers or artists
may differ, it is important to reflect on some of the concerns,
challenges and contradictions that arise when considering
the role of art or film in influencing social change. Bishakha
reminded us of the darker legacy of political art – for
example, Leni Riefenstahl made extremely powerful films
that could be seen as aesthetically stunning, but they were
commissioned by Hitler and glorified Nazi Germany.
More recently, in India, the Vishwa Hindu Parishad, a
Hindu fundamentalist organisation of which the Bharatiya
Janta Party (BJP) is a political ally, commissioned a film,
Bhaye Prakat Kripala, which is another example of powerful
Hindu nationalist propaganda.
Regardless of the politics of a film, Bishakha raised a critical
question as a filmmaker: Am I treating my audience as
adults or children? In propaganda the filmmaker does not
allow viewers to think for themselves, but rather asserts a
particular point of view by presenting only information that
reinforces the propaganda. In her introductory remarks,
Bishakha spoke of the tension between her two ‘identities’
– documentary filmmaker and director of an organisation
that uses media, art and culture to create social change.
Certainly, as a filmmaker she is not interested in wearing
the cloak of the propagandist. ‘I resist placing myself in the
box of a film maker who works explicitly for social change.
I make films to express what I feel about something, to
tell a story that interests me.’ Yet, in her work with Point
of View, she is very intentionally trying to promote social
change through the use of film.
For the artist who is committed to social change, an
exploration of the tensions between art and politics is
necessary. Point of View has hosted the women’s film festival
‘Made by Women’ to promote women film makers’ visions
and perspectives – clearly a political event. Bishakha and
her colleagues struggle with the following questions while
selecting the films: ‘What is it that we want to promote
about women’s visions? Do we want to promote something
that we ourselves feel? Do we want to showcase work
that we feel is politically important but cinematically not
significant?’ They have found that the best way to represent
women’s visions is to showcase films that are cinematically
significant. Otherwise, they run the risk of people coming
and critiquing the work of women as second rate. It’s
quite an interesting paradox that the political impact of the
event is greater when the films are selected for their cinematic
significance rather than their political message.
So then, can a film be interesting, tell a story, make
us think, and possibly, in some measurable way promote
change? Bishakha argues that film is a medium through
which ideas are changed, and changing ideas contributes
to social change – thus social change may be a by-product.
And, the film maker does not necessarily have to begin
with the intention of changing ideas. Indeed, there are
numerous examples of films – powerful and moving – that
do change the ways people think about themselves, their
relationships and the world. While they may not result
in large-scale shifts in policy or public opinion, they do
have an impact. In addition to the films mentioned by
Joanna, Bishakha offered Babel as an example of a film
that encourages people to think about clashes of cultures
and Manjuben Truck Driver which challenges the audience
to reconsider gender norms. Films of Desire screened
countless films that prompted me, and I’m sure many
other participants, to reflect, interrogate, and, yes, change
our attitudes, beliefs, behaviours. Certainly a prerequisite
for social change is transformation at the individual level,
so one attitude at a time, films do make an impact.
With the increasing accessibility of digital video and
information and communication technologies, more
and more people are making films which are receiving
increased viewership through the internet. Bishakha argues
that putting video into the hands of people who would
otherwise not have the opportunities for their voices to
be heard is perhaps one of the most positive developments
regarding creating films for social change in the past decade.
She highlighted the work of Video Sewa, an organisation
based in Ahmedabad, which has done just that. Working
with a union of women working in the informal sector,
Video Sewa has undertaken such interesting projects as
making a film to communicate the concerns of workers in the
Ahmedabad Municipal Market. The video provided a unique
opportunity for the women to voice their concerns to the
Municipal Commissioner of Ahmedabad. Such projects
do not require an outside filmmaker to come in, but
rather the video cameras are in the hands of the women
themselves.
Being interviewed and video recorded by a peer is very
different than by an outsider. The relationship is to a great
extent equalised and more likely based on pre-established
trust.
Again, if only I could go back in time to the camps of displaced
persons in Darfur – where so often the foreign journalist sweeps into town seeking
to interview a rape survivor! Indeed such video projects
based on self-representation have tremendous potential.
Again, with greater access to the media and the expanding
virtual world comes greater potential for increased
viewership (although I can’t say the camps for displaced
people in Darfur are not home to internet cafes). One of
the challenges for film makers and activists is reaching a
wider audience. In terms of films for social change, perhaps
the problem is that we’re falling into the trap of creating
propaganda rather than film that challenges people to think
without forcing rhetoric on them. Bishakha stated, ‘I don’t
think we can create social change unless we’re talking
outside the circle of the converted.’ These points are
reinforced by Joanna who stated that activists, by tending
to create propaganda, limit their scope to people already
within a particular movement and that communicating
across movements is necessary.
Although the Films of Desire event itself was communicating
within a particular circle, with a group of people already
open to challenging social norms about gender and sexuality
and how it is represented in film, I do think it succeeded in
contributing to social change. The individuals present were
likely to have changed ideas and will have returned to their
respective countries and work sharing their experiences
with others.
On a larger scale, in the short two years that I have been in
India, I’ve certainly noticed shifts in public discourse
on gender, sexuality and representation. There have
been a number of film festivals and other cultural events that
have created space for the voices of sexual and gender
minorities that have resulted in a ripple effect through
print, television and radio media. Although there is the
rising tide of nationalist and fundamentalist ideologies
reacting to and resisting these ripples here as well as in my
country and the rest of the world, there are also thriving
opposition movements.
The kind of change that Films of Desire may have been
promoting, although we may not always see it, is taking
place. And on a personal level, I’ve been reunited with
my old passion for exploring and transforming multiple
oppressions through art and culture, and that passion has
been enriched by the shared experience of viewing and
discussing powerful films from South and Southeast Asia.
Beth Martin received a B.A. in Art, Culture and Society
from the New School for Social Research (New York, USA)
and a Master’s in Social Welfare from the University of New
England (Maine, USA). She has over ten years of experience
working on issues of gender equality, sexual rights, violence,
immigration, and mental health in Sudan, Sierra Leone,
Ghana, Nigeria, and the United States with local, national and
international organisations. Currently she is the Programme
Manager of the Expanding Discourses Initiative at CREA in
New Delhi, India.
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